Organic Paint

Organic Paints – Greenwashing of the Worst Kind or How to mislead your clients

When calling something organic or natural the general public expects to receive materials which are derived from a non-toxic, sustainable and eco-friendly managed source. This source must be managed by organic or at least bio-dynamic principles which do refrain from the use of synthetic pesticides, fertilisers or additives and which are not genetically modified. The definition “organic” is hence predominantly used when talking about foodstuffs.