We take a look in to the true meaning of “odourless” paints.
When calling something organic or natural the general public expects to receive materials which are derived from a non-toxic, sustainable and eco-friendly managed source. This source must be managed by organic or at least bio-dynamic principles which do refrain from the use of synthetic pesticides, fertilisers or additives and which are not genetically modified. The definition “organic” is hence predominantly used when talking about foodstuffs.
The industrial chemically manufactured paints and coatings undoubtedly have seen enormous technical developments during the last century. The question that is asked more and more often is: Why are paints manufactured in ever-increasing volumes which renounce the use of modern ingredients from synthetic chemistry and why are they sold successfully?